To reflect their growing presence as an entertainment company across multimedia, and to solidify their position within the digital arena, DC Comics have re-branded, following from re-launching all their massively confusing titles last year.
From the classic Milton Glaser designed 'bullet' logo in the 70s, to the revamped logo by Brainchild Studios in 2005, the logo has always had a very iconic, solid, American feel to it - like something you'd see on a baseball cap. This has be eschewed in favour of a visual device (referred to as the 'peel'), designed to reflect the duality of the DC characters (Bruce Wayne/Batman), and to appear dynamic in a mix of digital contexts.
As expected with massive re-brands (GAP, Waterstones), the logo has debuted to a very mixed reception. Many feel the new logo lacks excitement and is far too corporate, while some welcome the new modern approach. Still quite a few people are lamenting the Redundant Acronym Syndrome issue (it actually reads Detective Comics Comics). I won't get too much into the debate as this isn't a graphic design blog - read the arguments here. But personally, I hated it at first but it's growing on me. Can't believe designers are still using 'page curls' on graphics in 2012 though - that shit played out a long time ago son. What do peeps think?
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